Problem:

The unique pub environment is only accessible through physically going to pubs. Men are also less likely to upkeep their physical hygiene and sometimes need additional reasoning to take care of their skin.

Insights:

1. The atmosphere of British pubs is extremely different from drinking establishments in other countries.

2. The charm of pubs often comes from the old buildings in which they are housed, with quintessential characteristics like low ceilings, wooden beams, and log fireplaces.

3. The skin benefits of beer soap come from the ingredients in beer, such as the amino acids in hops which help moisturize and soften skin.

Strategy:

To create a line of packaged beer soaps that encapsulate the charm and unique atmosphere of pubs and encourage men to maintain good hygiene through pub inspired scents, storytelling packaging, and skin benefits that come from beer soap.