Just Sex.

LGBTQ Inclusive Sex Education

Just Sex is an inclusive sex education program that aims to give students a more comprehensive viewpoint through normalizing conversations regarding LGBTQ sex, health, and relationships.

Scope:

Branding

Brand Identity

Naming

Logo

Concept

Collateral

Problem:

There is no comprehensive sex education for young members of the LGBTQ community. There can be an implicit assumption that all students are heterosexual in sex education classes. Since LGBTQ students aren’t taught sex education that pertains to them in school, they can feel unprepared for sex, unable to talk about it openly, and have to learn about it by themselves — which can result in negative health outcomes.

Insights:

  1. It can help to frame sex education in terms of relationships rather than merely reproduction.

  2. Exploring all facets of sexuality can be beneficial to straight students because it presents a more accurate picture of human sexuality and relationships outside of the heteronormative images that dominate media.

  3. Offering LGBTQ inclusive sex education can be of major assistance to any questioning students.

Strategy:

To create a comprehensive sex education program that properly educates high school students and includes all gender identities and sexual orientations through normalizing conversations regarding LGBTQ sex, health, and relationships.

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