Problem:

Herbalism has shown a growing spike in popularity in recent years as “Instagram herbalism” and online herbal education has become more readily available. However, most herbal products are more generalized and don’t combat specific needs and symptoms. There are few solutions currently available that provide a simple and easy to find particular preventative remedy while being completely holistic and based in traditional practices.

Insights:

1. Herbalism, the practice of making or prescribing plant based herbal remedies for medical conditions, is one of the earliest systems of medicine known.

2. For herbalists, the idea that both plants and people come from the earth and have a reproductive process is very significant and symbolic towards the connection between human and plant life.

3. Now that we have scientific proof, we are able to explain the functions of certain herbs on the human body and we can tell that most traditional remedies are, in most cases, very accurate.

Strategy:

To create a brand that aids peoples specific needs and incentivizes them to use more natural solutions through an easily navigable and educational interface and personalized products.