Problem:

People often have a difficult time remembering or understanding their dreams if they are not immediately written down or shared with others. There are currently no platforms that allows people to easily log and collaboratively share their dreams or speculate their meanings.

Insights:

1. Dream journaling is a common way for people to look back on and remember their dreams.

2. A typical initial reaction to waking up and remembering dreams is to want to share these dreams with others, often to get a better understanding of what dreams mean.

3. Writing simple keywords and phrases upon waking up will help in recalling a dream later on.

Strategy:

To create an app that helps people share and remember their dreams through a collaborative social platform.